Gearing up for the release of a new studio album next year, Goulding first emerged with her debut album Lights in 2010 and quickly became an international superstar. “We are thankful for their continued support and look forward to a memorable kickoff performance from Ellie Goulding.” Ward Matthews, national spokesperson for The Salvation Army.
“For more than two decades, the Dallas Cowboys have been walking alongside The Salvation Army and fighting for those in need,” says Lt. It raised $142.7 million during the 2018 campaign. The Red Kettle Campaign, which begins on Thanksgiving Day and runs through Christmas Eve, is the largest and longest-running fundraiser of its kind. “We are so excited to have Ellie on our national stage for another incredible kickoff performance this year.” “Ellie Goulding’s infectious energy and generous spirit is a perfect match to kick off the campaign,” states Charlotte Jones Anderson, executive vice president and chief brand officer for the Cowboys and former national advisory board chairperson for The Salvation Army. The money they raise during the Red Kettle Campaign will change lives for the better all year long.” “With so many people in need, I believe it’s our duty to help, and I encourage everyone to donate to The Salvation Army. “I am honored to perform at the Dallas Cowboys halftime show and kick off The Salvation Army’s Red Kettle Campaign,” Goulding shares of the honor.
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